If you’ve read our blog before, you’ve likely realized we talk about Google as if it was a person. Here’s why: Google commands over 85% of all searches on the internet. Optimizing your dispensary’s website for Google is your winning strategy. Let’s dive into some of the free tools they offer.
Google Analytics is one of the most important and relevant tools to an SEO agency. Google Analytics is a free service that allows businesses to view and analyze in-depth details about the way people interact with your website.
- How long are people on your site?
- How many pages are they visiting?
- How many people are visiting your site?
- What is the bounce rate?
The answers to these questions (and many, many more) can be found in Google Analytics. The metrics found by Google Analytics provide a basis for strategic development and continual reporting for your dispensary’s website.
Google Search Console
As an overview, Google Search Console is a tool that allows webmasters and SEO’s to check the “indexing status and optimize the visibility” of your dispensary’s web pages. While Google Search Console is less important than Google Analytics, using them synergistically provides you with tons of useful information for your SEO professionals to digest and craft a strategy with.
Other benefits from GSC:
- Ensure Google can find (and crawl) your pages
- Fix indexing problems and request re-indexing
- Alert you of any indexing or spam issues found on your website
- Show you which sites are linking to yours
- Other troubleshooting benefits
Marketing Insights & Data
If you’re serious about SEO, you’ll have to go a little further than simply using Google’s free analytics tools. Below we’ve compiled a list of the best marketing analytics and data insights tools.
SEMrush is an SEO’s best friend. It’s where we spend the majority of our time researching and strategizing killer content for our clients. SEMrush provides a large variety of online visibility and discovering marketing insight tools. Our favorite SEMrush tools include SEO, PPC, Keyword Research and Competitive Research.
Moz Pro is another popular all-in-one SEO tools suite that provides search engine visibility tools designed to improve your rankings. Moz’s key features include Link Explorer, Keyword Explorer and Rank Tracker.
Ahrefs has capabilities like those of SEMrush and Moz, but is mainly used to analyze a “website’s link profile, keyword rankings, and SEO health”. Another cool tool Ahrefs boasts is the ability to conduct keyword research for Google, YouTube, and Amazon.