When it comes to product packaging, brand alignment is key
Your product’s packaging is just as essential as the product itself. When completed well, the package design will influence purchasing patterns and foster good brand awareness. When considering how to package your products, consider the following:
Fact:
If a customer is deciding between 2 different strains of sativa-dominant buds with comparable THC content and flavor profiles, they will choose the product with the better packaging, every time.
Characteristics of Quality Packaging
- Do the colors reflect the product’s mood?
- Is the font size large or small?
- What is the shape of the packaging?
- Is the design aesthetic simple and functional or impressively complex?
